کتاب الکترونیکی «گردشگری و نوآوری» Tourism and Innovation
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درباره کتاب الکترونیکی «گردشگری و نوآوری» Tourism and Innovation از سایت Amazon

Tourism is often described as an industry with high growth rates, and it is subject to radical change in how it is produced and consumed. However, there is still a relatively poor understanding of how such changes are brought about – that is, through innovation. This book is the first to provide a comprehensive review of innovation in tourism, while also considering how tourism itself contributes to innovative local, regional and national development strategies.

This timely book places tourism innovation in the context of current academic and policy concerns relating to knowledge, competition, and the management of change. A substantial introductory chapter provides an overview of what makes innovation in tourism both distinctive from, and similar to innovation in other economic sectors. This is followed by three general scene setting chapters which explore how competition and the search for competitiveness drive tourism innovation, how knowledge transfers and knowledge creation lead the process, and how institutions shape innovation. These provide a coherent theoretical framework for understanding the roles of different agencies in innovation, ranging from the state, to the firm, to the consumer. The next four chapters analyze innovation at different scales. Two chapters review the territorial dimensions of innovation through the fresh perspectives of the national and regional innovation systems, followed by reviews of the determinants of innovation in the firm, and the contested and complex role of entrepreneurship. The final chapter summarises the importance of understanding tourism innovation.

This is a groundbreaking volume which provides an accessible introduction to a key but neglected topic. It provides a readable account of the multidisciplinary research on innovation and relates the emerging theoretical framework to tourism. A clear conceptual framework is complemented by fifty boxes which provide a range of illustrative international case studies.

This book will be a useful guide for researchers and students of tourism studies, management and business and geography.

مشخصات کتاب الکترونیکی «گردشگری و نوآوری» Tourism and Innovation

  • عنوان اصلی کتاب: Tourism and Innovation
  • نویسندگان کتاب: Colin Michael Hall and Allan M. Williams
  • زبان کتاب: انگلیسی
  • سال نشر کتاب: ۲۰۰۸
  • قیمت در سایت آمازون: ۲۱۰ دلار
  • رمز فایل: DMaktab.ir (به کوچک و بزرگ بودن حروف دقت فرمایید)
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